Our
Story
2015
Founded
Sweetwater is founded on a ping pong table in our first home, at first specializing in event floristry.
2016
Tradition Begins
The first ever Sweetwater Wreath Workshop is held in a historic barn in Petoskey, MI. Twelve people attend, and a new holiday tradition is born.
2017
Blooms & Sheds
Sweetwater is gaining traction as a destination for gorgeous flowers and holiday wreaths. We put a small shed by the side of the road and sell our arrangements from there.
2019
Floral Transformation
Shortly after giving birth to my son I give a TED talk about changing careers and finding your footing in life through the art of designing flowers, it changes our business.
2020
DIY Wreath Kits
Unable to host wreath workshops in person, we pivot overnight to create a DIY Holiday Wreath Kit that we drive across the state of Michigan to deliver by hand. We pack each of them ourselves in the basement of the barn.
2021
Wreathmania Nationwide
DIY Holiday Wreath Kits continue to take off, we begin offering shipping nationwide.
2022
WreathFest Extravaganza!
We roll all our Wreath Workshops into one big holiday party and call it WreathFest, selling 600+ tickets in less than 24 hours. It’s literally the best holiday party ever.